Wolters Kluwer x Momentum Data

The story behind our successful collaboration

In 2022, Wolters Kluwer's Senior Marketing Manager, Markus Gisske, chose ABM Social Selling with Momentum Data for its ability to achieve account-based targeting at scale.

After the first program's strong successes, we expanded our collaboration to find new clients for Legal Solutions, Tax Accounting, and CCH Tagetik, first throughout Europe and then across EMEA.

Wolters Kluwer has now run these programs globally, leveraging 23 commercial team members' LinkedIn profiles to target 70 countries, expanding the collective Wolters Kluwer network by 5,500 new, relevant and qualified connections.

This board is designed to help spread the word to other Wolters Kluwer Marketing and Sales teams!

A strong history: How we arrived at working together in 70 countries

So many ways to complement the Social Selling campaigns with other content and ads!

-Melanie Salomon

Sales Director CCH Tagetik

Having a dedicated account manager able to answer our questions throughout the whole campaign has been a huge benefit.

-Kevin Suffolk

Sales Manager Legal Software

-Ekrem Taskin

Account Relationship Manager Legal Software

Coordinating with the Momentum Data team on this initiative was a joy.

-Lennart Bahr

Sales Manager Tax

What your colleagues have to say about Momentum Data

This campaign allowed me to expand my network with many new and relevant contacts and to open up promising conversations.

Momentum Data's algorithm identifies Wolters Kluwer's potential key target companies and contacts, and leverages the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.

So, how does this ABM Social Selling program work?

Wolters Kluwer's highest-performing messaging

Optimize the LinkedIn profiles of Wolters Kluwer's team members.

Define target audience & grow network on LinkedIn.

Engage new network via direct messages, newsfeed posts, and event promotion.

Wolters Kluwer's sales team takes over the pre-qualified conversations.

LEGAL SOFTWARE:

Hi {{FIRSTNAME}},

I appreciate you connecting with me. I have been trying to contact you due to your role in {{COMPANYNAME}}.

I work at Wolters Kluwer, where I help my customers implement Legisway, our contract management software.

My clients are taking advantage of this solution and are now able to optimise their contract creation, and efficiently track legal and financial obligations while also identifying any potential risk in their contracts.

I would be delighted to speak to you to understand the challenges you are facing at {{COMPANYNAME}} and see if I can help you streamline legal processes that can effectively help in the execution and closure of deals.

Would you have 30 minutes next week for a quick chat?

Kind Regards,

TAX ACCOUNTING:

Hi {{FIRSTNAME}},

Thank you for connecting here.

I serve as a subject matter expert for clients of Wolters Kluwer, one of the global leaders in software and services for tax advisors, lawyers and accountants.

Are you already familiar with Wolters Kluwer's solutions? If not, I am sure that our ADDISON complete solution can strongly add value for you. It is the pioneering software in complete integration, so all relevant topics from law firm organization to accounting are combined in one modern and flexible solution.

I would be happy to invite you and your team for a lunch at your office where I can present a short demo, explaining how this change would look for the firm's operations.

When might you have time in the coming weeks?

Kind regards,

CCH TAGETIK:

Hi {{FIRSTNAME}},

Thanks for connecting :)

My team and I work with over 200 clients in the DACH region including Giesecke+Devrient, Interroll and Daimler. Considering your role, I would love to give you a quick insight into how these companies create one version of the truth by breaking down silos and providing their finance and accounting teams with the tools they need to analyze data.

They use CCH Tagetik for real-time planning, reporting, analysis and consolidation that saves these companies time, errors, frustration and costs, while seriously increasing the value finance can add.

Would you have 20 minutes over the coming weeks so I can share a quick insight?

Thanks,

Meet Luisa, Wolters Kluwer's

Account Manager

Long-term commitment to Wolters Kluwer as dedicated Key Account Manager
Specialist in ABM and Social Selling
Grew up in Nuremberg, Germany before moving to Barcelona
Loves hiking, dancing, and going for runs with her massive husky dog, Link.

Who exactly is Momentum Data?

Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.

Account-Based

Targeting:

outreach to specific, high-value target accounts

Non-stop assistance: dedicated Account Manager walks participants through the whole process

What makes Momentum Data's programs uniquely effective for

Wolters Kluwer?

Compliant & Secure to address Wolters Kluwer's GDPR and data security requirements

Proprietary Tech:

AI and RPA (Robotic Process Automation) allows for ABM at scale

Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.