ABM Social Selling
Success Board
This interactive board was created in collaboration between
Wolters Kluwer and Momentum Data.


It highlights the main successes and insights from the highly effective ABM Social Selling programs run together globally since 2022 as part of Wolters Kluwer's demand generation strategy.
The story behind our successful collaboration
In 2022, Wolters Kluwer's Senior Marketing Manager, Markus Gisske, chose Social Selling with Momentum Data for its ability to achieve account-based targeting at scale.

After the first campaign's strong successes, we expanded our collaboration to find new clients for Legal Solutions, Tax Accounting, and CCH Tagetik, first throughout Europe and then across EMEA.

Wolters Kluwer has now run 5 different campaigns leveraging 15 sales reps' LinkedIn profiles to target 13 countries globally, expanding the collective Wolters Kluwer network by 2,600 new, relevant and qualified connections.

This board is designed to help spread the word to other Wolters Kluwer Marketing and Sales teams!

A strong history: How we arrived at working together in 15 countries
So many ways to complement the Social Selling campaigns with other content and ads!
-Melanie Salomon
Sales Director CCH Tagetik
Having a dedicated account manager able to answer our questions throughout the whole campaign has been a huge benefit.
-Kevin Suffolk
Sales Manager Legal Software
-Ekrem Taskin
Account Relationship Manager Legal Software
Coordinating with the Momentum Data team on this initiative was a joy.
-Lennart Bahr
Sales Manager Tax
What your colleagues have to say about Momentum Data
This campaign allowed me to expand my network with many new and relevant contacts and to open up promising conversations.
Momentum Data's algorithm identifies Wolters Kluwer's potential key target companies and contacts, and leverages the sales reps' profiles to expand their LinkedIn networks and generate highly targeted and high-value sales opportunities.
So, how does this ABM Social Selling program work?
Wolters Kluwer's highest-performing messaging
Optimize the LinkedIn profiles of WK's sales team.
Define target audience & grow network on LinkedIn.
Send messages & follow-ups using A/B-tested best practices.
WK's sales team takes over the pre-qualified conversations.
LEGAL SOFTWARE:

Hi {{FIRSTNAME}},

I appreciate you connecting with me. I have been trying to contact you due to your role in {{COMPANYNAME}}.

I work at Wolters Kluwer, where I help my customers implement Legisway, our contract management software. 

My clients are taking advantage of this solution and are now able to optimise their contract creation, and efficiently track legal and financial obligations while also identifying any potential risk in their contracts.

I would be delighted to speak to you to understand the challenges you are facing at {{COMPANYNAME}} and see if I can help you streamline legal processes that can effectively help in the execution and closure of deals. 

Would you have 30 minutes next week for a quick chat?

Kind Regards,
{{PROFILEOWNER}}
TAX ACCOUNTING:

Hi {{FIRSTNAME}},

Thank you for connecting here.

I serve as a subject matter expert for clients of Wolters Kluwer, one of the global leaders in software and services for tax advisors, lawyers and accountants.

Are you already familiar with Wolters Kluwer's solutions? If not, I am sure that our ADDISON complete solution can strongly add value for you. It is the pioneering software in complete integration, so all relevant topics from law firm organization to accounting are combined in one modern and flexible solution.

I would be happy to invite you and your team for a lunch at your office where I can present a short demo, explaining how this change would look for the firm's operations.

When might you have time in the coming weeks?

Kind regards,
{{PROFILEOWNER}}
CCH TAGETIK:

Hi {{FIRSTNAME}},

Thanks for connecting :)

My team and I work with over 200 clients in the DACH region including Giesecke+Devrient, Interroll and Daimler. Considering your role, I would love to give you a quick insight into how these companies create one version of the truth by breaking down silos and providing their finance and accounting teams with the tools they need to analyze data.

They use CCH Tagetik for real-time planning, reporting, analysis and consolidation that saves these companies time, errors, frustration and costs, while seriously increasing the value finance can add.

Would you have 20 minutes over the coming weeks so I can share a quick insight? 


Thanks,
{{PROFILEOWNER}}
Examples of strong LinkedIn profiles from your colleagues
Select the icons to explore their profiles
Ekrem Taskin
Lennart Bahr
Ari-Pekka Mieskolainen
Kevin Suffolk
Meet Luisa, Wolters Kluwer's
Account Manager
Long-term commitment to Wolters Kluwer as dedicated Key Account Manager
Specialist in ABM and Social Selling
Grew up in Nuremberg, Germany before moving to Barcelona
Loves hiking, dancing, and going for runs with her massive husky dog, Link!
Who exactly is Momentum Data?
Founded in 2017 and based in London & Barcelona, Momentum Data is the leading ABM Social Selling program for Enterprise Marketing & Sales teams.
Account-Based
Targeting:
outreach to specific, high-value target accounts 
Non-stop assistance: dedicated Account Manager walks participants through the whole process
What makes Momentum Data's campaigns uniquely effective for
Wolters Kluwer?
Compliant & Secure to address Wolters Kluwer's GDPR and data security requirements
Proprietary Tech:
AI and RPA (Robotic Process Automation) allows for ABM at scale
Momentum Data specializes in B2B Enterprise clients in the software, technology, and industrial sectors, working with some of the largest in the world.
Together we have noted various campaign highlights and learnings
The program worked well for the Wolters Kluwer team as a soft entry to Social Selling with rapid adoption.
New sales team members were brought up to speed at a much quicker rate.
Targets at the C-Level and Director levels engaged particularly strongly with the messages, greatly outperforming standard response rates.
Interested in learning more? 
We're ready to help.
Schedule a 20-minute meeting.